The last year, 2019, was earmarked for Ghana’s year of return commemorating 400 years of slavery. The full-year celebration saw the influx of numerous people from various parts of the world into the country to explore and most importantly connect with their history.
Another venture that informed the massive numbers of foreigners into the country was the annual Afronation event coupled with its gigantic international patronage. The four-day event was characterized by entertainment, business, friendship, socialization, and exposure to various cultures in the world; leaving patrons of the event fully satisfied.
However, one group that seems not to have enjoyed the countless benefits Afronation brought to Ghana were those in the media space, particularly the Ghanaian bloggers. While most of them liked the idea of such an event in Ghana, they were not so enthused since they were not allowed to video or tape performances of artists for their blogs and private YouTube pages. This hindered the attendance of most Ghanaian bloggers and media houses to the event.
Speaking to this issue, a rep from Muse Africa, Nana Yaw Wiredu, in an interview with Sammyflex has expressed that “Some Ghanaians in the media industry are making the media work so cheap and mediocre, which makes pros laugh at us.” According to him instead of using the opportunity to think outside the box or organizing interviews with Ghanaians and foreigners at the event on what they thought about the presence of Afronation in Ghana, they rather limited themselves to recording videos from artists whose songs have strong Copywrite laws protecting them.
He added that the event was an avenue for the Ghanaian media to do more since the world was looking up to what Ghana will be doing the whole year in preparation for such an event. He also believes that bloggers and media had the opportunity to sell their brands to international markets and audience which were present at Afronation.
He concluded by advising Ghanian bloggers to take advantage of such opportunities and find a way around limitations to reach the skies.