With the nature of the entertainment industry, organizing shows that host a huge number of people is instrumental to the growth and recognition of an artist and for the business survival of most creative works and creators.
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However, with the current outbreak of the Coronavirus pandemic, leaders in most countries, including Ghana, have stipulated some stringent measures to ensure the safety of Ghanaians and to reduce the spread of the virus. One such measure is the prohibition of events that host large numbers like churches, comedy shows, movie premieres, concerts, to mention a few.
Yet artists are expected to survive and thrive in spite of the postponement and cancellation of such shows or events which brings them closer to their fans and here is how:
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If there is any moment an artist must utilize his social media accounts, it’s now. Artists are to maintain engaging and lively communication with their fans on their social media which offers incredible proximity between artists and their fan bases. Interesting conversations could keep them relevant in the minds and hearts of their fans and the rest of the nation.
Artists who are very cautious can resolve to distance interviews with some media houses in order to stay in touch with their people or promote their projects.
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Online events or chats with bloggers and media houses could keep the fire burning and be paramount in sustaining the interest of their fans in times like this.
Internet data providers are also expected to reduce the prices of their products to ensure the comfort of their users in times like this.
