ePac Flexible Packaging Calls For Job Applications. The Marketing Manager is responsible for developing and executing all aspects of the marketing strategy for the West Africa region.
Essential Functions And Responsibilities
- Work with ePac Global to build a marketing strategy to support sales, client acquisition and retention, and growth of the brand in West Africa
- Assist in the implementation of local strategies to build a lasting digital and non-digital connection with consumers
- Plan, monitor, implement and coordinate the ongoing company presence on social media (Instagram, Facebook etc.)
- Launch optimized online adverts to increase company and brand awareness
- Be actively involved in SEO/SEM efforts (keyword, image optimization etc.
- Manage online engagement including online messages and reviews
- Prepare online promotional emails and organize their distribution through various channels
- Provide creative ideas and content for marketing, including text/graphics for blogs, social media, website, case studies, videos, etc
- Measure performance of digital marketing efforts using a variety of Web analytics tools
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships and manage engagements with media agencies and vendors
- Execute PR campaigns with our US Head Office
- Organize events, including the factory launch, training and networking events, etc
- Support our CPG clients with packaging designs and branding advice
- Work alongside key ePac partners such as HP to deliver and drive engaging content for West Africa
- Work cross-functionally to achieve marketing objectives, in particular with sales
- Review market opportunities and pricing strategies
- Manage processes and/or staff, as assigned
- Other marketing related admin tasks as needed
Non-Essential Functions And Responsibilities
- Assists with trade show participation
- May be asked to present ePac at various customer and industry
- events
- Other projects, as assigned
Job Knowledge, Skills & Abilities
- Results-oriented with strong project management and execution capabilities
- A mind that analyses & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
- Strong PC skills along with hands-on knowledge of digital marketing tools and platforms.
- Knowledge of SEO/SEM and analytic reporting/interpretation.
- Experience with SalesForce.com
- Email marketing
- Social media management
- Strong verbal and written communication skills
- Ability to work in a fast-paced environment and adapt to changing workload and schedules
- Strong consulting skills, including the ability to lead and influence others and work effectively with internal clients, vendors, management and team members
- Ability to work individually and collaboratively with others on projects. Demonstrate a consultative approach in guiding discussions related to marketing strategy
- Excellent communicator, easily adaptable, exceptionally organized, has strong presentation skills and the ability to manage competing priorities
- Solid project management skills, editing skills, customer service, ability to multi-task and strong attention to detail
Experience And Education
- Bachelor’s degree in marketing or equivalent
- 3-8 years working in a marketing role
- Growth marketing experience is a plus
- Experience with CPGs is a plus
epac Flexible Packaging Calls For Job Applications – How To Apply
Closing Date: Ongoing
