The fight against racism has been in existence since time immemorial. However, the fight seems to have intensified following the murder of a black American native, George Floyd whose death has sent waves of anger across the global black community.
Since then, a lot of campaigns have been launched by celebrities across the globe, calling for the proper treatment of people of colour. Fuse ODG is the latest celebrity to add his voice to the fight against racism.
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This comes as no surprise as the musician is known for promoting African culture across the globe. According to the UK based Ghanaian Musician, protestors must also communicate to America in a language that they best understand to get an effective response.
“We need to speak the language of America which is undoubtedly money,” he said in a video posted on instagram by the musician himself. He therefore called for the black community to boycott products from American companies and stressed on the boycott of Coca-Cola products.
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He added that he is mentioning Coca-Cola based on the suggestion of the late Martin Luther King who also called for Coke to be boycotted before he was murdered.
Check out the video below.